1. Our Refund Philosophy
Selling software to small businesses in India is a relationship business. Most of our customers find us through word of mouth, and we intend to keep it that way. That is why this Refund Policy is written the way a fair person would explain it face to face: if something we sold you does not work the way we said it would, and we cannot fix it, you should get your money back. If it works and you simply changed your mind after using it, that is a different conversation.
We are a small studio, not a giant marketplace. Every refund we issue comes directly out of the pocket of the team that built the product. So we ask for fairness in return: give us a genuine chance to make it right before asking for a reversal, send us the details we need to reproduce a bug, and do not file a payment dispute while we are actively helping you. In exchange, we promise a clear process, honest timelines, and no dark patterns — no hidden clauses, no "contact us for details" dead ends, no 47-email support marathons designed to make you give up.
This policy covers everything we sell: our WordPress plugins (BizSensei OMS, BizSensei GST Invoices, BizSensei WhatsApp Connect), our agency project work, and our monthly retainers. Advertising budgets you pay directly to Google, Meta, or LinkedIn are governed by those platforms, not by us, and we explain why in Section 11.
1.1 Digital Goods, Honest Terms
Physical goods can be boxed up and sent back. Software cannot. Once you have downloaded a plugin and activated a license key, you possess a working copy of the code forever, whether you paid for it or not. That simple fact shapes everything below.
Because a digital product cannot be "returned" in any meaningful sense, our refund windows are tied to two things that can be measured objectively: time since purchase, and whether the license key was ever activated on a live website. These two signals tell us, better than anything else, whether a refund request comes from a genuine problem or from buyer's remorse after full use.
We also draw a hard line between our code failing and everything else failing. If our plugin has a genuine bug that breaks its advertised function and our support team cannot fix it, that is on us, and the 14-day technical-failure guarantee in Section 3.1 applies. If your hosting provider goes down, a third-party theme conflicts with our plugin, or Meta changes its WhatsApp policies overnight, those are real problems too — but they are not defects in what we sold you, and we cannot underwrite the entire internet. We will still try to help you work around them, because that is what a good vendor does, but they do not trigger a refund.
1.2 Licensed, Not Sold: The Core Concept
When you pay ₹299 for BizSensei GST Invoices, you are not buying the plugin the way you buy a chair. You are buying a lifetime license to use the plugin on one website, including all future updates for that product. The intellectual property — the code, the design, the brand — remains ours. This is the standard model for commercial WordPress plugins worldwide, and it is stated at checkout before you pay.
Why does this matter for refunds? Because it defines what a refund actually reverses. A refund of a licensed product means two things happen together: (1) your payment is reversed through our payment gateway, and (2) your license is revoked — the key is deactivated on our license server, the plugin stops receiving updates on your site, and your right to use the software ends. You cannot keep using the software and also get the money back; that would be using an unlicensed copy, which our license terms prohibit.
This also explains why activation status matters so much in this policy. An unactivated license key is, in every practical sense, unused — no website has ever checked in with our server using it, no copy of the software is running under its authority. Refunding it costs us almost nothing and costs you nothing. An activated license means the software has been installed, configured, and put to work, possibly for weeks. We treat those two situations differently, and Sections 3.1 and 3.2 spell out exactly how.