Terms & Conditions.

1. Definitions & Parties

These Terms & Conditions ('Terms') govern your use of our website, our online store, our software products, and our professional services. They form a binding agreement between you and us, so please read them carefully before you buy anything, sign up for a service, or install any of our software.

1.1 Who We Are

BizSensei Digital ('we', 'us', 'our') is a hybrid growth and performance marketing agency combined with a software engineering studio, operating in India. We run two sides of the business under one roof: done-for-you marketing and engineering services for clients, and our own software products sold through our online store.

You can reach us at:

• Website: https://bizsensei.co.in
• Email: info@bizsensei.co.in
• Phone: +91 93726 65745

We do not publish a street address. We operate digitally and all of our business — sales, delivery, support, and communication — is conducted online or by phone. Any notice sent to our email address above counts as notice to us.

1.2 Key Definitions

Throughout these Terms, the following words have the meanings given here:

• 'You' / 'Customer' — the person or business that browses our website, buys from our store, or engages our services. If you act on behalf of a company, 'you' means that company and you confirm you are authorised to bind it.
• 'Website' — https://bizsensei.co.in, including every page, form, and piece of content on it.
• 'Store' — the WooCommerce-powered shop on our website where our software products are sold.
• 'Software' / 'Products' — our commercial WordPress plugins and software: BizSensei OMS, BizSensei GST Invoices, and BizSensei WhatsApp Connect, in any version.
• 'License' — the limited right to install and use one of our Products on a single Site, granted when you purchase it. Our Products are licensed, never sold.
• 'License Key' — the unique key issued to you after purchase, used to activate a Product on your Site.
• 'Site' — one single WordPress installation on one domain name (for example, yourshop.com). A staging copy used only for testing alongside that same domain counts as part of the same Site; a second public domain counts as a second Site.
• 'Services' — our professional services: performance marketing, web development, custom software and plugin development, SEO and Google Business Profile work, retention marketing (email and WhatsApp), UGC and influencer campaigns, and social media retainers.
• 'Order' — a purchase you place through the Store.
• 'Plan' — the license plan attached to a Product purchase (for example, a Lifetime plan for one Site).

2. Acceptance of These Terms

By doing any of the following, you accept these Terms in full and agree to be bound by them:

• browsing or using our website;
• creating an account or placing an order in our store;
• installing, activating, or using any of our software products;
• signing a proposal, quote, or statement of work for our services, or instructing us to begin work.

If you do not agree with any part of these Terms, you must not use the website, buy our products, or engage our services.

2.1 Capacity & Authority

You confirm that you are at least 18 years old (or the age of majority where you live) and have the legal capacity to enter into this agreement. If you are accepting these Terms on behalf of a business, you confirm you have the authority to bind that business, and that business is then the 'Customer'.

2.2 Order of Precedence

Where you have signed a written quote, proposal, or statement of work with us for services, that document and these Terms apply together. If they conflict on a specific point, the signed document wins for that point only; these Terms continue to apply to everything else. For store purchases of software, the product description shown at checkout and these Terms apply together, with these Terms prevailing in case of conflict.

3. Scope of These Terms

These Terms cover four things: (a) your use of our website, (b) purchases made through our store, (c) the license and use of our software products, and (d) our professional services engagements.

3.1 Companion Documents

Two companion documents sit alongside these Terms and should be read with them:

• our Privacy Policy, which explains what personal data we collect and how we handle it; and
• our Refund Policy (https://bizsensei.co.in/refund-policy/), which sets out the return and refund rules for every product, individually and in detail.

Where this page summarises refunds, the Refund Policy page is the authoritative version.

3.2 What These Terms Do Not Cover

These Terms do not override the terms of third-party platforms you use with our products or services — for example Meta's WhatsApp Business terms, Razorpay's payment terms, Google's advertising policies, or your hosting provider's terms. You are responsible for complying with those separately. See Section 17 for how third-party services interact with our responsibilities.

4. Our Services

BizSensei Digital provides the professional services described below. Every engagement begins with a discovery conversation, after which we issue a written quote or proposal. Work starts only after you approve the scope in writing and complete onboarding (access, brand assets, and any advance payment). Anything outside the approved scope is quoted separately before it begins — we do not do unbilled scope creep, in either direction.

Unless your proposal says otherwise: project work is billed as per the approved quote, normally with an advance before kickoff and the balance on milestones or completion; monthly retainers are billed 100% in advance on a 30-day cycle; and advertising budgets are always paid by you directly to the ad platforms (Google, Meta, LinkedIn) — our fees cover strategy, creative, engineering, and management only, never your media spend.

4.1 Performance Marketing

What is included: paid-media strategy and management across Meta (Facebook/Instagram), Google Ads, and LinkedIn Ads — account audits, campaign structure, audience and keyword research, ad copy and creative direction, pixel and conversion-tracking setup, A/B testing, budget allocation, and monthly performance reporting.

What is excluded: your actual ad spend (paid by you directly to the platforms); creative production beyond the agreed allowance (for example, video shoots or large design volumes are quoted separately); and management of ad accounts we have not been given proper access to.

Your responsibilities: provide admin access to ad accounts, analytics, and pixels promptly; approve creative and budgets within the agreed feedback windows; and ensure your landing pages and checkout work, because broken funnels invalidate campaign data. No outcome is guaranteed — see Section 19.2.

4.2 Web Development

What is included: design and build of websites, either hand-coded or on WordPress/WooCommerce, as specified in your proposal — including responsive layouts, core pages, forms, basic on-page SEO structure, performance optimisation to the agreed standard, and handover documentation.

What is excluded: domain registration and hosting costs (unless we explicitly bundle them); premium third-party themes, plugins, or stock assets beyond the agreed allowance; content writing beyond placeholder or the agreed copy scope; and ongoing maintenance after handover, which is available as a separate retainer.

Your responsibilities: supply final copy, images, and brand assets on schedule; review staging links within the agreed feedback windows; and arrange your own hosting and domain access unless we agree otherwise. Timelines depend on timely feedback — see Section 14.

4.3 Custom Software & Plugin Development

What is included: bespoke software builds — custom WordPress plugins, WooCommerce extensions, integrations, and small web applications — scoped in a written specification, built, tested, and delivered with deployment guidance.

What is excluded: hosting and infrastructure costs; maintenance after the agreed warranty or handover period; and compatibility with third-party systems that change their APIs after delivery (we can quote for adaptation work).

Ownership: on receipt of full payment, ownership of the final custom deliverables transfers to you as described in Section 15.1. We retain our pre-existing tooling, libraries, and know-how.

4.4 SEO & Google Business Profile

What is included: technical SEO audits, on-page optimisation, local SEO including Google Business Profile setup and optimisation, citation work, and content guidance as scoped in your proposal, with periodic ranking and traffic reporting.

What is excluded: guaranteed rankings or traffic levels — no honest SEO provider can promise these (see Section 19.2); paid link schemes or any black-hat technique (we will not do them, even if asked); and recovery from penalties caused by actions taken before or outside our engagement.

Your responsibilities: give us access to Search Console, Analytics, and your website CMS; implement (or authorise us to implement) the recommended changes; and understand that SEO compounds over months, not days.

4.5 Retention Marketing — Email & WhatsApp

What is included: setup and management of email and WhatsApp retention programmes — list and audience setup, campaign calendars, template and creative production to the agreed volume, automation flows (welcome, abandoned cart, post-purchase), and performance reporting.

What is excluded: per-message or platform charges levied by WhatsApp/Meta, SMS gateways, or email providers (billed by those providers, not us); purchased or scraped contact lists (we will only message contacts you have lawfully collected with consent); and any messaging that violates platform policies or anti-spam law — we will refuse such work.

Your responsibilities: warrant that every contact you ask us to message has given proper consent; provide or approve message content on schedule; and maintain your own sender accounts in good standing.

4.6 UGC & Influencer Campaigns

What is included: creator sourcing and shortlisting, outreach and negotiation support, brief creation, content review against the brief, posting coordination, and campaign performance reporting, as scoped.

What is excluded: creator fees and product seeding costs beyond the agreed budget (paid by you or through the agreed budget); guaranteed reach, views, or sales from any creator; and control over a creator's audience or organic algorithm performance.

Your responsibilities: approve creators and briefs promptly; ship products to creators on time where seeding is involved; and ensure all paid partnerships are disclosed as advertising in line with applicable law — we will advise, but compliance is ultimately yours.

4.7 Social Media Retainers

What is included: the monthly content volume, platforms, formats, and community-management scope defined in your retainer proposal — typically content calendars, creative production, captions, scheduling, and monthly reporting.

What is excluded: paid boosting or ad spend (separate, paid by you to the platforms); content beyond the agreed monthly volume (quoted separately); and real-time community management outside agreed hours unless specified.

Your responsibilities: provide brand guidelines and timely approvals; grant page and account access; and understand that organic social growth depends on consistency and platform algorithms, which we do not control.

4.8 General Service Exclusions

Across all services, the following are never included unless explicitly written into your proposal: legal, tax, or financial advice; liability for the business outcomes of your decisions; work on systems or accounts you do not own or have rights to; anything illegal or in breach of a platform's policies; and training or documentation beyond the agreed handover. If you are ever unsure whether something is in scope, ask us in writing before assuming — a short email now prevents a dispute later.

5. Software Products — General License Terms

Our software products — BizSensei OMS, BizSensei GST Invoices, and BizSensei WhatsApp Connect — are commercial WordPress plugins sold through our store. The rules in this section apply to all of them. Product-specific rules follow in Sections 6, 7, and 8.

5.1 License, Not Sale

When you buy one of our products, you are buying a license to use the software — not the software itself. We (and our licensors, where applicable) retain full ownership of the product, its code, design, documentation, and all intellectual property in it. Your purchase gives you the rights described in Section 5.2 and nothing more.

5.2 Grant of License

Subject to these Terms and to payment in full, we grant you a non-exclusive, non-transferable (except as described in Section 9.3), revocable license to:

• install and activate the product on one Site (one WordPress installation on one domain), using the license key issued to you;
• use the product in the ordinary course of your business on that Site for as long as your license remains valid; and
• receive updates for the product as described in Section 10.

The license is granted to the purchasing customer (person or business named on the order) and covers use on that customer's own Site. It does not permit use on client or third-party Sites unless you hold a separate license for each.

5.3 Single-Site Limit

Each purchase licenses one Site only. 'One Site' means one publicly accessible WordPress installation on one domain name. A local development copy and a password-protected staging copy of that same Site, used only for testing before deploying to the licensed domain, are treated as part of the same Site. Any of the following counts as a separate Site requiring its own license: a second domain, a subdomain serving a different business or public audience, or a client's website you manage.

If you need to move the product to a new domain, deactivate the license on the old Site first (see Section 9), then activate on the new one. Activating one key on multiple live Sites is a breach of these Terms and may lead to suspension under Section 22.

5.4 Prohibited Acts

You must not, and must not allow anyone else to:

• resell, rent, lease, lend, sublicense, or otherwise transfer your license except as permitted in Section 9.3;
• redistribute, republish, share, or publicly post the product's files, download links, or your license key — including on 'GPL club', nulled, or file-sharing sites;
• remove, alter, or obscure any copyright, trademark, or license notice in the product;
• reverse-engineer, decompile, or disassemble the product beyond what applicable law expressly allows and cannot be contracted away;
• use the product to build a directly competing commercial product based on its code; or
• circumvent or tamper with the licensing, activation, or update-checking mechanisms (doing so invalidates your license and any support).

5.5 Ownership & Open-Source Components

All right, title, and interest in the products remain with BizSensei Digital. Where a product incorporates third-party open-source components, those components remain under their own licenses, which we honour; nothing in these Terms restricts any rights those open-source licenses grant you in the component itself. Our proprietary licensing layer and activation system are not covered by any open-source license.

6. BizSensei OMS — Product-Specific Terms

BizSensei OMS is our restaurant order-management and POS software for WordPress: QR-code table ordering, a kitchen/staff dashboard, multi-branch management, delivery ordering with customer tracking, a visual menu designer, and menu-item customization (add-on groups and options). OMS is sold on a custom quote basis — contact us for pricing. The general license terms in Section 5 apply, plus the following.

6.1 What OMS Does & Does Not Do

OMS provides the software layer for taking and managing restaurant orders: customer-facing ordering pages, QR codes for tables, order routing to kitchen displays, branch configuration, delivery-mode checkout with order tracking pages, and menu presentation tools. It does not include: point-of-sale hardware (terminals, printers, scanners); payment gateway accounts or merchant facilities (you connect your own); food delivery rider networks or logistics; or accounting, payroll, or statutory compliance tooling beyond what the plugin explicitly provides.

6.2 Your Responsibilities

You are responsible for:

• Menu and pricing data — every item name, price, tax treatment, availability flag, and add-on price in OMS is data you enter. We are not liable for losses caused by incorrect prices, wrong tax settings, or items left available that should not be.
• Staff use — training your staff on the kitchen dashboard, order statuses, and branch controls (including the delivery on/off toggle). Orders mismanaged by staff are your operational responsibility.
• Hardware and connectivity — suitable devices, printers, QR-code prints, and a reliable internet connection at each branch. OMS is web software; it cannot take orders offline.
• Tables and QR codes — creating your real tables and printing the correct QR code per table. Orders placed against wrong or test tables are your responsibility to identify and clean up.
• Customer data — handling customer names, phone numbers, and addresses collected through ordering lawfully, per our Privacy Policy and applicable data-protection law.

6.3 Fair Use & Operational Limits

Your OMS license covers normal restaurant operations at the licensed business. You must not use OMS to send bulk unsolicited messages, to process orders for businesses other than your own, or in any way that degrades the software for others (for example, automated scraping of the ordering pages). We may rate-limit or suspend abusive usage under Section 22, after notifying you where practicable.

6.4 Implementation & Custom Pricing

Because every restaurant's setup differs, OMS is quoted individually based on branches, order volume, and required customisation. The quote will state what is included (license, onboarding assistance, training, customisation scope) and what is billed separately. Anything not in the signed quote is not included.

7. BizSensei GST Invoices — Product-Specific Terms

BizSensei GST Invoices (current version 1.0.0) generates GST-compliant tax invoices and credit notes for WooCommerce stores in India, with HSN summaries and GSTR-1 export data. It is sold for a ₹299 one-time fee: a lifetime license for one Site, with free updates. The general license terms in Section 5 apply, plus the following — please read this section with particular care, because tax compliance is ultimately yours.

7.1 What the Plugin Does

The plugin produces invoice and credit-note documents from your WooCommerce order data, applying the GSTIN, HSN codes, tax rates, and numbering settings you configure. It can summarise HSN-wise data and export data formatted for GSTR-1 filing. It is a documentation and data-organisation tool: it does not file anything with the GST portal, does not validate your data against government records, and does not replace your accounting system.

7.2 Not Tax Advice

We are a software company, not tax advisors. Nothing in the plugin, its documentation, or our support communications constitutes tax, legal, or accounting advice. GST law changes frequently and its application depends on your specific facts. You must consult your Chartered Accountant or tax advisor on how GST applies to your business. We accept no liability for tax positions you take based on the plugin's output — see Sections 19 and 20.

7.3 Your Tax-Data Responsibilities

Every compliance-critical input is yours to get right:

• GSTIN accuracy — the GSTIN printed on invoices is the one you enter in the settings. An incorrect GSTIN makes every invoice it appears on incorrect.
• HSN codes and tax rates — you must assign the correct HSN code and GST rate to each product. The plugin cannot know whether your goods attract 5%, 12%, 18%, or 28%.
• Invoice numbering — you are responsible for a compliant, unbroken invoice series as required by GST invoice rules. Configure the numbering settings deliberately and do not create gaps by deleting orders carelessly.
• Place of supply and customer GSTINs — where your transactions require them, capturing and validating this data is your job.

If your settings are wrong, the plugin will faithfully produce wrong documents. Review the first invoices it generates with your CA before relying on them.

7.4 GSTR-1 Export Is Data Assistance Only

The GSTR-1 export assembles your sales data into a structured file to assist your filing. It is not a filing, not a validation against the GST portal, and not a guarantee that the data will be accepted there. Always reconcile the export against your books and have your CA review it before uploading anywhere.

7.5 Tax-Rule Changes

We update the plugin on a best-effort basis as GST rules, rates, and portal formats evolve, and those updates are free under your lifetime license (Section 10). However, we do not promise same-day adaptation to every regulatory change, and it remains your duty to stay current with the law as it applies to you.

8. BizSensei WhatsApp Connect — Product-Specific Terms

BizSensei WhatsApp Connect (current version 1.0.1) sends WooCommerce order notifications over WhatsApp. Critically, it works with your own Meta WhatsApp Cloud API app — you bring the Meta app, the phone number, and the credentials; the plugin connects your store to them. It is sold for a ₹299 one-time fee: a lifetime license for one Site, with free updates. The general license terms in Section 5 apply, plus the following.

8.1 Your Own Meta App & Credentials

To use the plugin you must: create and maintain your own Meta developer account and WhatsApp Business Cloud API app; complete Meta's business verification and phone-number setup yourself; and enter your own API credentials and phone number ID into the plugin's settings on your Site. Your credentials are stored in your own WordPress database — we never see, receive, or store them. If Meta suspends or restricts your app or number, that is between you and Meta; the plugin cannot function without a working Meta app, and that does not entitle you to a refund (see our Refund Policy).

8.2 Meta's Charges Are Yours

Meta bills separately for WhatsApp Business messaging — including per-message and per-template charges under Meta's conversation-based pricing. Those charges are billed by Meta to you, not by us, and are entirely your responsibility. Our ₹299 is for the plugin license only. Monitor your Meta billing dashboard; unexpected messaging volumes (for example, from a misconfigured trigger or a spam attack on your store) can generate Meta charges we cannot reverse.

8.3 WhatsApp Business Policy Compliance

You must comply with the WhatsApp Business Policy, WhatsApp Commerce Policy, and Meta's messaging rules at all times — including using approved message templates for business-initiated messages, respecting the 24-hour customer-service window rules, and honouring opt-outs. Template rejections, number-quality downgrades, or bans resulting from your messaging content or practices are your responsibility.

8.4 Consent & Spam Prohibition

You warrant that every customer you message over WhatsApp has given valid consent (opt-in) to receive such messages, and that you will stop messaging anyone who opts out, immediately. You must not use the plugin for bulk unsolicited promotional blasts, purchased lists, or any messaging your recipients have not agreed to. If we receive credible reports (or platform signals) that your Site is generating spam through our plugin, we may suspend your license under Section 22 until the issue is resolved.

8.5 Message Content & Delivery

The content of every notification is composed from your WooCommerce order data and your configured templates — it is your content. We do not guarantee delivery times or delivery at all: actual delivery depends on Meta's platform, the recipient's device and network, and whether the recipient has blocked business messages. Failed or delayed notifications do not constitute a defect in the plugin where the cause lies outside it.

9. License Keys, Activation, Transfers & Deactivation

Your license key is the proof of your purchase and the mechanism that unlocks updates. Treat it like a password: it is issued to you personally and must not be shared.

9.1 Issuance

After your payment is confirmed, our store automatically issues one license key per purchased product and emails it to the billing email address on your order. The key is also referenced in your order notes. If you do not receive the email within a few hours, check your spam folder and then contact us at info@bizsensei.co.in — we will resend it after verifying your order.

9.2 Activation

Install the product's ZIP on your WordPress Site, then open the plugin's License screen in your WordPress admin, enter the key, and click Activate. Activation links the key to your Site's domain on our license server and unlocks update delivery through Dashboard → Updates. A key can be active on only one live Site at a time (Section 5.3).

9.3 Transfers to a New Domain

You may move your license to a different domain (for example, when you rebrand or migrate hosts). The correct process is: deactivate the license on the old Site first, then activate the same key on the new Site. If you have lost access to the old Site (for example, the hosting expired), contact us and we will release the key after verifying your order. Repeated rapid transfers across many unrelated domains will be treated as key-sharing and may trigger review under Section 22.

9.4 Deactivation & Reactivation

You can deactivate a license from the plugin's License screen at any time — for example, before cloning, migrating, or retiring a Site. Deactivation frees the key for use elsewhere. Reactivation on the same or a new eligible Site works the same way as the first activation. Deactivating does not uninstall the plugin's data from your WordPress database; if you want a full cleanup, delete the plugin through the Plugins screen after deactivation.

9.5 Lost or Compromised Keys

If you lose your key, email us from your billing email address and we will resend it. If you believe your key has been leaked or is being used without your permission, tell us immediately — we will revoke the compromised key and issue a replacement. You remain responsible for activity under your key until you report the compromise.

10. Updates, Upgrades & Support

Every product purchase includes lifetime updates for that product line and support as described below. 'Lifetime' means the lifetime of the product — for as long as we maintain and offer that product. If we ever discontinue a product, we will give reasonable notice and honour support for a wind-down period (see Section 22.3).

10.1 What Updates Include

Updates are delivered free through your WordPress Dashboard → Updates screen once your license is active. They include bug fixes, security patches, compatibility updates for new WordPress/WooCommerce versions, and new features or improvements we choose to add. Major new capabilities are normally added to the same product line rather than sold separately, but we reserve the right to introduce a distinct new product (with its own license) where the scope genuinely differs — existing license holders are never forced to buy it to keep their current product working.

10.2 Support — What Is Covered

Support covers: help installing and activating the product; license key issues (lost keys, activation errors, transfers); confirmed bugs in the product's own code; and guidance on the product's documented settings. When you report a bug, please include your WordPress and WooCommerce versions, the product version, and steps to reproduce — it lets us fix things far faster.

10.3 Support — What Is Not Covered

Support does not include: custom development or feature customisation (available as paid services); fixing conflicts caused by other plugins or themes beyond reasonable diagnostic effort; server, hosting, DNS, or email-deliverability problems on your infrastructure; training on WordPress or WooCommerce themselves; or doing your data entry, design, or content work for you. Where a problem is clearly caused by a third party (for example, Meta rejecting a WhatsApp template, or your host blocking an update), we will tell you plainly and point you to the right place rather than bill you for work outside our control.

10.4 Channels, Hours & Response Expectations

Support is provided by email at info@bizsensei.co.in (phone +91 93726 65745 for urgent issues). Our working hours are business days, India time. We aim to acknowledge support requests within one business day and to resolve or provide a workaround for confirmed bugs as quickly as the severity warrants. Complex issues, and issues requiring input from you (access, examples, testing), naturally take longer — we will keep you posted rather than go quiet.

11. Pricing, Payments & Taxes

All store prices are in Indian Rupees (INR). Current pricing: BizSensei GST Invoices — ₹299 one-time; BizSensei WhatsApp Connect — ₹299 one-time. Each is a one-time fee for a lifetime license for one Site, including free updates. BizSensei OMS is custom-quoted. Service pricing follows your written quote or retainer proposal.

11.1 Payment Processing

Store payments are processed securely through Razorpay. We never see or store your full card or bank details — those go directly to Razorpay under their terms and privacy policy. By paying, you confirm the payment instrument is yours (or you are authorised to use it) and that the billing details you provide are accurate. Failed, reversed, or fraudulent payments void the order and any license issued under it until the payment is properly completed.

11.2 Taxes (GST)

Prices shown in the store are inclusive of applicable taxes unless stated otherwise at checkout. Where GST applies, the invoice we issue will show the tax break-up as required. For services, your quote will state whether the fee is inclusive or exclusive of GST. You are responsible for any taxes, duties, or levies your own jurisdiction imposes on your purchase beyond what we collect.

11.3 Price Changes Apply Prospectively

We may change our prices at any time. A price change never affects orders already paid for, and never affects the lifetime license you already hold — your one-time purchase stays valid on its original terms. For retainers and ongoing services, price changes apply from the next billing cycle after we notify you, and you may cancel under your retainer terms if you do not accept the new price.

12. Ordering, Checkout & Order Acceptance

Placing an order in our store works as follows. Adding a product to your cart and proceeding to checkout is an offer by you to buy. Your order is accepted by us when your payment is confirmed by Razorpay — at that point the contract for that purchase is formed, your license is issued automatically, and the download becomes available.

12.1 Accurate Order Information

You must provide a valid billing email address you control, because that is where your license key and download are sent. An incorrect email address is the most common cause of 'missing' deliveries — double-check it before paying. You must also provide accurate billing name and country details for invoicing.

12.2 Order Refusal & Cancellation by Us

We may refuse or cancel an order before acceptance — and cancel after acceptance with a full refund — where: the payment is flagged as fraudulent or fails verification; the price shown was an obvious error; we suspect the purchase is for redistribution or key-sharing; or fulfilling the order would breach law or platform policy. If we cancel after taking payment, you receive a full refund to the original payment method and any issued license is revoked.

13. Delivery of Digital Products

Our products are digital goods — there is no shipping, no physical media, and no waiting for a courier. Delivery is electronic and normally completes within minutes of payment confirmation.

13.1 How Delivery Works

On payment confirmation, two things happen automatically: (a) your license key is emailed to your billing email address, and (b) the product ZIP becomes available for download from your order / account area. Install the ZIP via WordPress → Plugins → Add New → Upload, then activate with your key as described in Section 9.2.

13.2 If Delivery Fails

If you do not receive your key or cannot download the product: first check your spam/junk folder and confirm the billing email on your order is correct; then email us at info@bizsensei.co.in with your order number. We will verify the order and resend the key and download link. Delivery problems on our side are fixed promptly and never count against any refund window — the refund clock runs from successful delivery, not from a failed one.

14. Project Engagements — Timelines, Revisions & Client Responsibilities

This section applies to service projects (web builds, custom software, campaigns with a defined scope). Retainers follow the same principles, applied to each monthly cycle.

14.1 Discovery, Quote & Kickoff

Every project starts with discovery, after which we issue a written quote or proposal stating scope, deliverables, timeline estimate, revision allowance, payment schedule, and any assumptions. The project starts when you approve the quote in writing and complete onboarding: brand assets, content, logins/access, and the advance payment. Until both are done, no timeline has started.

14.2 Timelines Are Estimates

Timelines in a proposal are good-faith estimates, not guarantees. They assume prompt feedback, content, and access from your side. If you take three weeks to approve a homepage design, the timeline moves by three weeks. We will flag slippage early and propose a revised schedule; we will not silently absorb delays caused by late inputs and then be held to the original date.

14.3 Revisions

Each project includes the revision allowance stated in your quote (for example, two rounds of design revisions). A 'round' means one consolidated set of feedback on the presented work — not a drip-feed of new comments over days. Additional rounds, or changes that revisit already-approved work, are billed at our standard rate after we quote them. Change requests that alter the agreed scope are treated as new scope under Section 4, not as revisions.

14.4 Your Responsibilities as a Client

You agree to: provide final copy, images, and brand assets in usable formats by the agreed dates; provide admin access to the accounts and systems we need (ad accounts, hosting, CMS, analytics); nominate one decision-maker whose feedback counts as approval; respond to review requests within the agreed feedback windows; and pay invoices on time. Work may be paused — with notice — if payments are overdue or if missing inputs block progress for an extended period (see Section 14.5).

14.5 Pausing Work

We may pause active work, after notifying you, if: an invoice is overdue beyond the agreed grace period; essential access or content has been outstanding for more than 15 days despite reminders; or you instruct us to hold. Paused time does not count against our timeline commitments, and retainer fees continue to accrue during a pause caused by your side. Work resumes when the blocking issue is resolved.

15. Intellectual Property

Intellectual property is handled differently for agency deliverables (made for you) and software products (licensed to you). This section sets out both.

15.1 Agency Deliverables

For custom work created specifically for you (websites, custom plugins, designs, copy, creative): on receipt of full payment for the project, ownership of the final deliverables transfers to you. Until full payment, we retain ownership and grant you only a license to review the work. We retain the right to display the work in our portfolio and case studies unless you request confidentiality in writing before the project starts (a reasonable request we will honour). We also retain all rights in our pre-existing tooling, libraries, templates, and general know-how used to produce the work — see Section 15.4.

15.2 Licensed Software

Our software products are licensed, not sold (Sections 5.1 and 5.5). You receive the usage rights in Section 5.2; all ownership stays with us. Nothing here transfers any IP in the products to you, even after full payment — payment buys the license, not the code.

15.3 Our Brand & Content

The BizSensei Digital name, logo, website content, and product names are ours. You may not use our branding in your marketing, or imply endorsement or partnership, without our prior written permission. You may factually state that your site runs on our software (for example, in a tech-stack credit) — that is fine and appreciated.

15.4 Our Know-How & Tooling

We reuse general knowledge across clients — that is how expertise works. Nothing in these Terms gives you rights in our internal processes, reusable code libraries, prompt systems, automation scripts, or techniques that are not specific to your deliverables. Likewise, your confidential business information remains yours (Section 18); general marketing or engineering knowledge we gain is not your confidential information.

16. Acceptable Use & Prohibited Conduct

When using our website, store, or software, you must not:

• break the law or encourage others to do so;
• attempt to gain unauthorised access to our systems, other customers' data, or the license server;
• scrape, harvest, or bulk-download content from our website;
• introduce malware, or probe, scan, or overload our infrastructure;
• misrepresent your identity or your relationship with us;
• use our products to send spam, phishing, or unlawful communications (see also Section 8.4); or
• interfere with other customers' use of our products or services.

We may suspend or terminate access for violations under Section 22, and we will cooperate with lawful requests from authorities regarding illegal activity.

16.1 Security of Your Accounts

You are responsible for keeping your store account password, license keys, and API credentials confidential, and for all activity under them. Tell us promptly at info@bizsensei.co.in if you suspect unauthorised access.

17. Third-Party Services & Integrations

Our products and services interoperate with services we do not control. This section allocates responsibility honestly.

17.1 Platforms We Do Not Control

Depending on what you use, this includes: Meta (WhatsApp Cloud API, Facebook/Instagram advertising), Razorpay (payments), Google (Ads, Analytics, Business Profile), your hosting provider, your domain registrar, email/SMS gateways, and WordPress/WooCommerce themselves. These platforms set their own terms, prices, policies, and availability. We are not a party to your contracts with them and cannot override their decisions — including account suspensions, template rejections, price changes, API deprecations, or outages.

17.2 Effect on Our Obligations

Where our product or service depends on a third-party platform, our obligations are limited to our own side of the integration working as documented. We are not liable for failures, delays, or costs caused by the third party — for example, Meta suspending your WhatsApp number, Razorpay declining a transaction, or Google disapproving your ads. Where reasonably possible we will help you diagnose which side a problem sits on, but we cannot fix their side for you.

17.3 Your Third-Party Accounts

You are responsible for creating, verifying, funding, and maintaining your accounts with third parties (Meta apps, ad accounts, payment gateways, hosting). Keep their billing current: an expired card on your Meta or hosting account can silently break messaging or take your site offline, and that downtime is not a defect in our software.

18. Confidentiality

Each of us may receive the other's confidential information in the course of working together — your business data, ad account internals, customer lists, and strategy on your side; our internal processes, pricing, and unpublished product plans on ours.

18.1 Mutual Obligations

Each party agrees to: keep the other's confidential information strictly confidential; use it only for the purpose of the engagement; not disclose it to anyone except employees, contractors, or advisors who need it and are bound by confidentiality; and protect it with at least the same care it uses for its own confidential information.

18.2 Exceptions

Confidentiality does not apply to information that: is or becomes public through no fault of the receiving party; was already known to the receiving party; is independently developed without use of the confidential information; or must be disclosed by law or court order (in which case the disclosing party gives prompt notice where legally permitted, so the other party can seek protection).

18.3 Duration

These confidentiality obligations survive termination of the engagement and continue for three years afterwards, except for trade secrets and personal data, which are protected for as long as they remain secret or as required by law.

19. Warranties & Disclaimers

We stand behind our work, and we are also honest about its limits. This section states both.

19.1 Professional Skill & Care

We perform our services and build our software with professional skill, care, and diligence, in line with industry practice. If our work falls below that standard, tell us — we will make it right under the support and revision commitments in these Terms.

19.2 No Guaranteed Marketing Outcomes

Marketing performance depends on factors outside anyone's control: your product and pricing, market competition, seasonality, platform algorithm changes, ad costs, and how well your website converts. We do not guarantee any specific outcome — not rankings, not traffic, not leads, not ROAS, not revenue. Any projections or targets we discuss are goals to work toward, not promises. A campaign that follows best practice can still underperform because the market moved; that is the nature of advertising, not a breach by us.

19.3 Software Disclaimers

Our software is provided with professional care, but (to the maximum extent permitted by law): it is provided 'as is'; we do not warrant that it will be uninterrupted or error-free, that every bug will be fixed on your preferred timeline, or that it will meet every requirement you have without configuration; and we do not warrant compatibility with every third-party plugin, theme, hosting environment, or platform API version in existence. What we do warrant is that we will support the product as described in Section 10 and fix confirmed defects in our own code diligently.

19.4 Your Configuration Responsibility

Many product behaviours depend on settings you control — tax rates and GSTINs (Section 7), Meta credentials and templates (Section 8), menu data and branch toggles (Section 6). We are not responsible for outcomes caused by incorrect configuration on your side, though support will help you configure things correctly.

20. Limitation of Liability

To the maximum extent permitted by applicable law:

• Cap. Our total aggregate liability arising from or related to any engagement, order, or product — whether in contract, tort, or otherwise — is limited to the fees you actually paid us for that specific engagement, order, or product in the 12 months before the claim arose. For a ₹299 plugin, the cap is ₹299.
• Excluded losses. We are not liable for indirect, incidental, special, consequential, or punitive damages — including lost profits, lost revenue, lost data, business interruption, or reputational harm — even if we were advised such losses were possible.
• Essential basis. These limits are a fundamental part of the bargain: our prices are set on the understanding that our exposure is capped as described here.

Nothing in this section limits liability that cannot legally be limited, such as liability for fraud or wilful misconduct.

20.1 Your Mitigation Duty

You agree to take reasonable steps to mitigate any loss you claim against us — for example, keeping backups of your website and data, and notifying us promptly of problems so we can fix them before losses compound. We are not liable for losses you could reasonably have avoided.

21. Indemnification

You agree to indemnify, defend, and hold harmless BizSensei Digital and our personnel against claims, damages, losses, and reasonable legal costs arising from:

• your breach of these Terms;
• your violation of any law or third-party right (including platform policies);
• content, data, or configurations you supply or publish through our products or services — including menu prices, tax settings, ad creative, and WhatsApp message content;
• claims by your customers or end-users relating to your business operations; and
• your misuse of a product beyond its licensed scope.

We will notify you promptly of any claim covered here and give you reasonable cooperation, at your expense, in its defence.

22. Suspension, Termination & License Revocation

Either side can end the relationship, but the consequences differ depending on who ends it and why.

22.1 Termination by You

Services: you may end a monthly retainer with 30 days' written notice; fees for the notice period remain payable. Project work cancelled mid-way is billed for work completed up to the cancellation date, plus any committed third-party costs we cannot recover. Software: you may stop using a product at any time by deactivating and uninstalling it; because it is a one-time lifetime license, there is no recurring fee to cancel and no pro-rata refund (see the Refund Policy).

22.2 Suspension or Termination by Us

We may suspend or terminate your access — including revoking license keys — with notice where practicable, if: you materially breach these Terms and do not cure the breach within 14 days of our notice; you fail to pay amounts due; your payment is fraudulent or charged back; you use a product beyond its licensed scope (for example, key-sharing across Sites); you use our products or services for spam, unlawful, or abusive activity; or we are required to do so by law. For serious abuse (security attacks, spam, fraud), we may act immediately without prior notice.

22.3 What Happens Afterwards

On termination or revocation: your right to use the affected product or service ends immediately; license keys are deactivated on our server (the plugin copy on your Site will stop receiving updates and its licensed features that require activation will cease); completed and paid-for agency deliverables remain yours under Section 15.1; and each party returns or deletes the other's confidential information on request, subject to legal retention duties. Termination does not erase accrued rights — unpaid invoices remain payable, and Sections 15, 18, 19, 20, 21, and 24 survive.

22.4 Product Discontinuation

If we ever discontinue a product entirely, we will announce it with reasonable notice (at least 90 days) on our website. During the wind-down period, license activation and updates continue to work; afterwards, the product copy installed on your Site keeps working as-is, but new activations and updates will no longer be available. We do not discontinue products lightly — but lifetime means the product's lifetime, not an infinite corporate guarantee.

23. Refunds

Because our products are digital goods delivered instantly with a license key, the usual 'return the item' logic does not apply — instead, we run a clear, product-by-product refund policy. The summary below is indicative only.

The authoritative, detailed rules — including the refund window, the conditions, and the specific terms for BizSensei OMS, BizSensei GST Invoices, and BizSensei WhatsApp Connect individually — are on our Refund Policy page: https://bizsensei.co.in/refund-policy/. In case of any difference between this summary and that page, the Refund Policy page prevails.

In short: refunds are available within the stated window where the product is genuinely faulty and we cannot fix it, or where delivery never completed; they are not available for change of mind after successful download and activation, for issues caused by third parties (Meta, your host), or for incorrect configuration on your side that our support can help you correct. Services (projects and retainers) follow the billing and cancellation terms in your quote or proposal, not the product refund rules.

24. Governing Law & Dispute Resolution

These Terms, and any dispute arising from them or from your use of our website, products, or services, are governed by the laws of India.

24.1 Good-Faith Negotiation First

Before anyone files anything anywhere, the parties agree to try to resolve the dispute through good-faith discussion. Write to info@bizsensei.co.in describing the issue and what you consider a fair resolution; we will respond substantively within 15 business days. Most disputes are misunderstandings, and we would rather fix the misunderstanding than litigate it.

24.2 Jurisdiction

If negotiation does not resolve the dispute within 45 days, either party may pursue remedies in the courts of India having competent jurisdiction. You agree that the courts at our principal place of business in India have jurisdiction, without prejudice to any consumer-protection rights you hold under applicable law that cannot be contracted away.

24.3 Consumer Rights Preserved

Nothing in these Terms limits any rights you have as a consumer under the Consumer Protection Act, 2019 or other applicable law that cannot be waived by agreement. Where a term here conflicts with such a mandatory right, the mandatory right prevails to the extent of the conflict.

25. Changes to These Terms

We may update these Terms from time to time — for example, when we launch a product, change a policy, or when the law changes. The current version is always the one published at https://bizsensei.co.in/terms/, marked with its last-updated date.

For material changes affecting existing license holders or active service clients, we will give reasonable advance notice (for example, by email or a website notice) before the change takes effect. Your continued use of our website, products, or services after the updated Terms take effect counts as acceptance. If you do not agree with a material change, your remedy is to stop using the affected product or service and contact us — for software, deactivation under Section 9.4 ends future application to you.

26. Contact

Questions about these Terms, or about anything we sell or do? Talk to us — a direct conversation resolves most issues faster than any formal process.

• Email: info@bizsensei.co.in
• Phone: +91 93726 65745
• Website: https://bizsensei.co.in

For support with a product, include your order number and license key (or the billing email used at purchase) so we can help you without delay. For legal or privacy matters, put 'Legal' in the subject line and your message will be routed appropriately.

Last updated: October 2026.